BWF Presents Super Smash Squad: Unleashing Badminton Heroes

#SuperSmashSquad is an Olympic and Paralympic campaign like never before.

Join us on a journey as we follow the superheroes of badminton on their epic #RoadToParis. Each month, a new challenge will unveil their sporting superpowers, compelling backstories and true identities. Get ready to be a part of the action as #SuperSmashSquad takes over #Paris2024.

#SuperSmashSquad is about showcasing the extraordinary talent, dedication and charisma of world-class badminton athletes. It’s a celebration of the sport, the athletes, and their incredible journey towards the pinnacle of athletic excellence at Paris 2024.

The campaign, fronted by the likes of reigning Olympic champion Viktor Axelsen, world champion An Se Young, and three-time world champions Zheng Si Wei and Huang Ya Qiong, plus a host Paralympic stars including Lucas Mazur, Sarina Satomi, and Cheah Liek Hou, presents an exceptional opportunity for fans to:

  • Follow Your Heroes:
    • Connect with your favourite #SuperSmashSquad heroes on their social media profiles.
    • Stay updated on their training regimes, behind-the-scenes moments, the qualifying period and their thoughts as they gear up for Paris 2024.
  • Exclusive Content:
    • Get ready for exclusive vlogs and interviews that give you a glimpse into the lives of the athletes.
    • Discover their motivation, the challenges they’ve overcome, and what makes them true champions.
  • Collect Player Cards:
    • Dive into the world of #SuperSmashSquad by collecting your favourite player cards via BWF competitions.
    • Each card set features special superpower cards, making it a must-have for every fan.
  • Participate in Challenges:
    • Test your skills, knowledge, and badminton expertise for a chance to win exciting prizes.

How Can You Get Involved?

Follow: Start by following #SuperSmashSquad featuring your favourite athletes on their social media accounts to stay connected with their progress and updates.

Stay Tuned: Keep an eye on BWF’s official channels for exclusive monthly challenges and player card unveilings that will take you behind the scenes and introduce you to the heroes of badminton.

Collect: Begin collecting player cards to deepen your understanding of the athletes, their achievements, and their unique skills.

Participate: Don’t miss out on the thrilling #SuperSmashSquad challenges, where you can test your fitness, badminton knowledge and skills, and win fantastic prizes.

Join us on this electrifying journey as we celebrate the world of badminton and the athletes who make it all possible.

The #SuperSmashSquad is here, and the adventure is about to begin.

Paris 2024, here we come!

Olympic and Paralympic News

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European Championships: Shock Loss for Blichfeldt

12 April 2024
Asia Championships: Ohori Trips Tai

Asia Championships: Ohori Trips Tai

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European Championships: Christo Popov Falls to Lanier

European Championships: Christo Popov Falls to Lanier

11 April 2024
Asia Championships: Nishimoto Outplays Loh

Asia Championships: Nishimoto Outplays Loh

10 April 2024
European Championships: Fruitful Day for Hall, MacPherson

European Championships: Fruitful Day for Hall, MacPherson

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Pushing Through the Pain Barrier

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Having Overcome Cancer, Chou Wants to Spread Positivity

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5 April 2024
Twins Narrowly Ahead as Race Heads for Photo Finish

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No Relaxing for History-Nearing Opeyori

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29 February 2024
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15 February 2024
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Paris Dreaming

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Malaysia Open: ‘Anything is Possible’

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10 January 2024
In the League of Greats

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6 January 2024
Game for Friendly Fight

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5 January 2024
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Gilmour: Grit and Grace on the Road to Paris 2024

4 January 2024
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Dubai Para: ‘My Shots Were Perfect’

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13 December 2023
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12 December 2023
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26 July 2023
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20 July 2023
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28 June 2023
Canada Para: Bethell Extends Dominance Over Bhagat

Canada Para: Bethell Extends Dominance Over Bhagat

19 June 2023
Thai Para: Daily Discussions Lead to Gold

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15 May 2023
Thai Para: Indonesia, Malaysia Halt China’s Domination

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14 May 2023
Thai Para: Overcoming the Racket

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13 May 2023
Thai Para: ‘I Got Tired of Losing’

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12 May 2023
Thai Para: It’s Looking Up for Krajewski

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11 May 2023
The Bell Sounds for Paris 2024

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1 May 2023
French Open 2024 to be Played at Paris 2024 Venue; Rescheduled to March

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27 April 2023
Registration Deadline for Single Tickets Approaches

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15 April 2023
Spanish Para: Bethell Brings it Home for the Team

Spanish Para: Bethell Brings it Home for the Team

27 February 2023
Spanish Para: Double Winner Kajiwara Keeping it Fun

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27 February 2023
Spanish Para: Sooyoung So Good

Spanish Para: Sooyoung So Good

26 February 2023
Spanish Para: My Time to Shine, Enthuses Ikhtiar

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26 February 2023
Spanish Para: ‘Anyone’s Playing Field’

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25 February 2023
Spanish Para: It’s All Smiles for Loquette

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24 February 2023
Spanish Para: Jones-Barnes Spreading the Joy of Badminton

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23 February 2023
Spanish Para: Patience Key for Self Motivator Bunsun

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23 February 2023
Spanish Para: ‘This One’s For You, Bello’

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22 February 2023
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21 February 2023
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18 February 2023
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23 December 2022
Ticketing Opens for Paris 2024

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13 December 2022
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17 November 2022
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